Friday Night Live Street Fair 2017
CHANGE IS AFOOT FOR ARTS ALLIANCE FRIDAY NIGHT LIVE
New layout and management in the works for FNL street market!
This June, visitors to downtown Cloverdale’s Friday Night Live at the Plaza will notice a few changes to the popular street market, a key component of FNL.
Most obvious will be the new market footprint, which will now be cross-shaped, situated on Cloverdale Boulevard, between First and Second Streets, then stretching into the portion of Broad Street that is adjacent to the Plaza, and, finally, spilling into the empty lot across the boulevard from the plaza. “Ken Wilson has generously offered use of his empty lot,” said Mark Tharrington, Cloverdale Arts Alliance Executive Director and producer of the FNL free summer concert series. “We are confident that changing the footprint will benefit shoppers and vendors alike, as well as free up some streets to improve traffic flow.”
It is expected that less noticeable to attendees will be the underlying changes in market management, which is transitioning from the Cloverdale Certified Farmer’s Market, operated by its own board of directors and management team, to a street fair operated by the Cloverdale Arts Alliance. “The Farmer’s Market board has done an excellent job of running the market for the better part of a decade,” Tharrington said. “Blending the market with the live entertainment has been a very successful collaborative effort between the two organizations, and the market is extremely important to the overall FNL experience and event success.”
However, according to Tharrington, late last year the Farmer’s Market board informed the Cloverdale Arts Alliance of their desire to cease operations, expressing hope that the CAA would step in to form its own market.
In a statement, the Cloverdale Certified Farmers Market Board of Directors said they are pleased to hear that the CAA will be continuing the tradition of the full Friday Night Live experience by forming a conceptually new street fair that will continue to foster the goals of past events. "The Board of Directors of Cloverdale Certified Farmer's Market also wants to express our sincere gratitude to the City of Cloverdale and the entire community for their support over the past decade. Our goal was always to create a wonderful family and community experience for Cloverdale,” said a CCFM board spokesperson.
Tharrington said the CAA board is thrilled that former market manager, Tina Castelli, has agreed to oversee the new market, which this year will become known as The Street Fair. “Vendor applications are going out soon,” Castelli said. “The Street Fair will continue the tradition of offering fresh and interesting food choices, in addition to local artists, crafters, preserved foods and wellness products. We will maintain the high quality of all products being made by the vendors themselves."
Castelli noted that The Kids’ Zone will be relocated to Broad Street with jump houses, face painting and activities for children. "We are excited that many vendors will be returning from last year and there will also be some new things to taste and explore."
Castelli and Tharrington both acknowledged that the Farmer’s Market board leaves big shoes to fill and said they are dedicated to maintaining the high standards set for them.
Please visit our vendor page for information on becoming an FNL Street Fair vendor.